Velleman For Makers was facing a big challenge. How do we compete with cheap, Chinese brands? How do we convince our target group to choose Belgian quality? How do we win the hearts of the makers community? 

comma substantiated the answers through a series of strategic workshops. A positioning workshop helped to define the brand’s true identity in terms of content, based on brand values and a strong brand essence. We dived deep into the world of makers via a customer journey workshop for each segment of the target group: aspiring and advanced makers, schools and professionals. 

Bottom line? Velleman needed a drastic overhaul of their communication style. Makers are not necessarily looking for the most sensible choice. They constantly look for challenges, crave the feeling of excitement and track down the latest insights and gadgets within a like-minded community. Whadda's in-house R&D triggers makers with challenging kits, exciting electronics, educational manuals and creative tutorials. 

This new brand identity entailed a thorough rebranding with a new name, logo, baseline, corporate identity, storytelling and packaging. Enter Whadda as we know it, a premium makers brand. As a strong brand requires a strong launch, there is no better way to put a brand into the limelight than an impressive corporate launch video? Few words tell the full story: Whadda, exciting electronics.