Vocatio - a digital stage for tomorrow’s talent
In 2024, Vocatio celebrated its sixtieth anniversary. That milestone became the perfect opportunity to reinforce their mission: to inspire and support even more young, passionate, and entrepreneurial people. Comma helped them with a new website design, built in Drupal, that supports their renewed identity and digital strategy.
Challenge
Every year, Vocatio awards around twenty young laureates a €10,000 scholarship in domains such as art, craft, and science. To better communicate their mission and impact, they wanted to raise their communication to the next level.
Their ambition was threefold:
- a new visual brand identity aligned with their values,
- a digital storytelling strategy that highlights the laureates’ stories more powerfully,
- a new website development project that is user-friendly, attractive, and technically flexible.
Our approach
We started with a digital positioning workshop to sharpen the essence of their mission and objectives. From this came a clear direction for both their online approach and their content.
In parallel, we developed a tailored search engine optimization strategy to ensure Vocatio remains visible and relevant online to its audiences.
Based on a clear sitemap and wireframes, we designed a website that translated the new corporate identity into an attractive digital environment. The site was developed in Drupal 10, a powerful and flexible content management system that grows with the foundation’s needs.
Result
Vocatio now has a website that reflects their renewed mission and strengthens their communication:
- a clear structure and easy navigation,
- an attractive design supporting the new brand identity,
- a flexible CMS ready for the future,
- an efficient online presence supported by a well-thought-out SEO strategy.
The digital renewal not only enhances Vocatio’s visibility but also strengthens their credibility as an organization that gives young talent opportunities.
As an extra token of appreciation, Comma also offered all 2024 laureates a free workshop — a clear example of how we use our expertise to increase impact.
Our takeaways
An anniversary doesn’t have to be just a look back — it can also be a chance to look forward. By bringing together strategy, design, and technology, we helped Vocatio lay a digital foundation that will support their mission for years to come.
