Smappee
Smappee is now a well-known name in smart energy solutions, but the story began 13 years ago with founder Stefan Grosjean. He approached Comma with an innovative idea: monitoring energy consumption at home and raising consumer awareness about their biggest energy users. A visionary concept, launched even before the breakthrough of electric cars and charging stations.
Challenge
The challenge was to transform this innovative idea into a clear market positioning that was both distinctive and understandable for a broad audience. In addition, the strategy needed to be future-proof, given the rapidly evolving energy market.
Our Approach
We began by discussing the business plan and examining offerings worldwide. In co-creation with the founder, we developed the right positioning. Next, we gave the project a name: Smappee — a brand name that combines innovation and accessibility. We designed a fitting logo with a supporting visual element that reinforced the vision visually.
Result
Today, 13 years later, Smappee is a contemporary brand with a strong corporate identity. The brand is internationally recognized, particularly for its charging stations, and continues to exemplify innovation in the energy market. For Comma, it is a case that illustrates how a solid foundation and clear brand positioning can create lasting impact.
Our takeaway
The Smappee case demonstrates the power of translating a visionary idea into a clear brand story. By investing from the start in a strong name, identity, and positioning, a foundation is created that stands the test of time. It confirms that brands that think forward and communicate clearly are ready to grow internationally.
