Smappee
Smappee has now become a household name in the field of smart energy solutions, but the company’s journey began 13 years ago with its founder, Stefan Grosjean. He approached Comma with the innovative idea of monitoring energy consumption at home and raising consumers’ awareness of their biggest energy users. It was a visionary concept, long before electric cars and charging stations became popular.
Challenge
The challenge was to transform this innovative idea into a clear market positioning that was both distinctive and understandable for a broad audience. In addition, the strategy needed to be future-proof, given the rapidly evolving energy market.
Our Approach
We began by discussing the business plan and examining offerings worldwide. In co-creation with the founder, we developed the right positioning. Next, we gave the project a name: Smappee — a brand name that combines innovation and accessibility. We designed a fitting logo with a supporting visual element that reinforced the vision visually.
Results
Today, 13 years later, Smappee is a contemporary brand with a strong corporate identity. The brand is internationally recognized, particularly for its charging stations, and continues to exemplify innovation in the energy market. For Comma, it is a case that illustrates how a solid foundation and clear brand positioning can create lasting impact.
Our takeaways
The Smappee case demonstrates the power of translating a visionary idea into a clear brand story. By investing from the start in a strong name, identity, and positioning, a foundation is created that stands the test of time. It confirms that brands that think forward and communicate clearly are ready to grow internationally.
