Consultes
The Consultes team has built strong expertise in the fields of environment, prevention, energy, and sustainability. Thanks to their in-depth knowledge, they support small, medium-sized, and international companies in developing more efficient and future-oriented policies. By focusing on sustainable optimization and prevention, they help create a better balance between business objectives and social responsibility.
Challenge
A user-friendly website with a strong UX that supports both clients and prospects throughout their entire journey. This revamp also needed to be reflected in a new identity. The challenge consisted of:
- Highlighting successful projects in sustainability and energy management
- Offering digital tools that help companies with prevention and regulatory compliance
- Clearly presenting an extensive service portfolio
- Keeping clients informed in a timely manner about changing legislation
- Providing online training and knowledge sharing
Our Approach
We began by mapping out all objectives and conducting a thorough market analysis. Based on this, we developed a complete blueprint for the website, focused on an optimal user experience. All digital touchpoints were integrated to make the user journey as smooth as possible, from Mailchimp to social media and online surveys.
In addition, the registration module for (online) sessions and training programs received a comprehensive redesign:
- A clear and intuitive user flow with well-defined steps
- Automatic generation of certificates
- Optimized communication through personalized emails
Result
All strategic tools and data were translated into a strong digital identity. Consultes now has a high-performing website that is not only visually appealing but also emphasizes functionality, optimization, and ease of use. Thanks to the new structure and integration of online tools, Consultes is now digitally stronger, with a clear positioning in the fields of environment, prevention, energy, and sustainability.
Our takeaways
The Consultes case demonstrates that a digital strategy only pays off when functionality, usability, and branding come together. By smartly integrating tools and making training programs digitally accessible, efficiency and customer engagement are both increased. It proves that a strong digital identity is a crucial lever for growth and trust in a complex B2B market.
