Tieltr: city marketing that gears up a notch

As a city, Tielt is undergoing significant development. In the coming years, it plans to build hundreds of new residential units, office buildings and industrial spaces. To achieve that kind of growth, the city needs to position itself as an attractive place to live and work. Comma developed a city marketing strategy with a clear vision, a recognisable brand identity and integrated communication plan.

Challenge

Tielt wanted to position itself as a lively and dynamic city, attractive to current and future residents, visitors, and entrepreneurs. The challenges were clear:

Develop a consistent city marketing and clear brand strategy
Create more awareness and top-of-mind positioning
Design a unique and powerful concept that makes the city recognizable

Our approach

We translated these challenges into an integrated trajectory that combines strategy, branding, and communication.

Strategy & Vision
Together with the city and its partners, we developed a vision document for city marketing. This plan bundled ambitions and provided a clear framework for the coming years: choices, commitments, and direction.

Identity & Concept
We gave Tielt a new identity: Tieltr. The name, baseline, visual style, and tone of voice create a fresh, youthful, and unifying image. From this foundation, we built a creative concept that makes the city recognizable and inspires partners.

Digital and communicative translation
We translated the strategy into concrete tools: a new website design that combines information and inspiration, a clear marketing and communication plan, and a social media strategy with a recognizable look & feel and targeted campaigns to increase both reach and engagement. We manage content creation, planning, editorial calendar, and advertising to ensure a consistent flow.

Connection & Networking
We actively participate in steering groups to safeguard the strategic link and organize a biennial partner evening. This networking event strengthens collaboration, knowledge sharing, and engagement around Tieltr.

Results

The city of Tielt now has a coherent and future-oriented city marketing approach:

(Re)positioning – Tielt now clearly profiles itself as a lively and dynamic city
Recognizable identity – the name Tieltr, logo design, and baseline form the core of a strong corporate identity
More impact – an integrated communication plan and new website development increase visibility and engagement
New initiatives – the creative concept inspires both partners and residents to get involved

Our takeaways

Citymarketing only really works when strategy, identity and communication come together. With Tieltr, Tielt now has a brand that provides direction, inspires and connects. This confirms the power of an integrated approach: from vision to implementation and from strategy to website.