Tieltr

Tieltr – city marketing in a fresh acceleration

Tielt is a city in full development. In the coming years, it plans hundreds of new residential units, office buildings, and industrial spaces. To realize that growth, the city needed to position itself more strongly as an attractive place to live and work. Comma developed a city marketing trajectory with a clear vision, a recognizable brand identity, and an integrated communication strategy.


Tieltr
Tieltr

Challenge

Tielt wanted to position itself as a lively and dynamic city, attractive to current and future residents, visitors, and entrepreneurs. The challenges were clear:

  • Develop a consistent city marketing and clear brand strategy
  • Create more awareness and top-of-mind positioning
  • Design a unique and powerful concept that makes the city recognizable
Tieltr

Our approach

We translated these challenges into an integrated trajectory that combines strategy, branding, and communication.

Strategy & Vision
Together with the city and its partners, we developed a vision document for city marketing. This plan bundled ambitions and provided a clear framework for the coming years: choices, commitments, and direction.

Identity & Concept
We gave Tielt a new identity: Tieltr. The name, baseline, visual style, and tone of voice create a fresh, youthful, and unifying image. From this foundation, we built a creative concept that makes the city recognizable and inspires partners.

Digital and communicative translation
We translated the strategy into concrete tools: a new website design that combines information and inspiration, a clear marketing and communication plan, and a social media strategy with a recognizable look & feel and targeted campaigns to increase both reach and engagement. We manage content creation, planning, editorial calendar, and advertising to ensure a consistent flow.

Connection & Networking
We actively participate in steering groups to safeguard the strategic link and organize a biennial partner evening. This networking event strengthens collaboration, knowledge sharing, and engagement around Tieltr.

Tieltr

Result

The city of Tielt now has a coherent and future-oriented city marketing approach:

  • (Re)positioning – Tielt now clearly profiles itself as a lively and dynamic city
  • Recognizable identity – the name Tieltr, logo design, and baseline form the core of a strong corporate identity
  • More impact – an integrated communication plan and new website development increase visibility and engagement
  • New initiatives – the creative concept inspires both partners and residents to get involved
     

Wat we meenemen 

Citymarketing werkt pas echt als strategie, identiteit en communicatie samenkomen. Met Tieltr heeft Tielt nu een merk dat richting geeft, inspireert en verbindt. Voor ons bevestigt dit de kracht van een geïntegreerde aanpak: van visie tot uitvoering, en van strategie tot website.

In this article

Take your brand to the next level?

Schedule a meeting
Do you have questions? Or would you like to explore what a journey with Comma could mean? Contact one of our strategists:
Hélène
Hélène Verhenne digital project marketeer Mail me
Wouter
Wouter Mille strategic marketeer Mail me