Hero Help Hub model
Thorough content planning is crucial to reach and retain your target audience. The Hero-Hub-Help model provides a simple and effective framework to do so.
The model divides any content into three layers: Hero, Hub and Help. Together, they strike a perfect balance between visibility, consistency and relevance.
Hero – the attention grabbers
These are the big campaigns that put your brand in the spotlight. Think product launches, creative events, or storytelling that reaches a wide audience. Hero content is designed to stand out and create momentum.
Hub – the steady rhythm
Alongside peak moments, you also need a consistent flow. Hub content is the regular communication that nurtures and engages your audience. Examples include blogs, newsletters, social media formats, or recurring videos.
Help – the practical layer
Finally, content that addresses your audience’s specific questions. SEO articles, how-tos, tutorials, or FAQs provide immediate value while also improving discoverability. Help content demonstrates your expertise every day.
The model helps you avoid ad-hoc communication and build a consistent rhythm.
You combine:
- the impact of Hero
- the engagement of Hub
- and the relevance of Help
This creates a content plan that is both widely visible and deeply valuable.
A successful application always begins with your objectives and personas. From there, you plan content in each of the three categories and ensure a mix tailored to your brand and channels. By regularly measuring and evaluating, you discover which layer performs best and where adjustments are needed.
With Comma, you can translate the Hero-Hub-Help model into a concrete content plan that provides not only structure but also real impact.
