Marketing and communication plan

Focus that pays off

One-off campaigns or ad hoc actions often cost a lot of energy but deliver little in return. A well-founded strategic marketing plan brings focus and consistency, with:

• Clear objectives directly linked to your communication strategy
• Smart use of resources, time, and channels
• A framework that gives your team direction and peace of mind

This way, you don’t just know what you’re doing, but also why, and with what results.

Our approach

We translate your brand strategy into a concrete action plan. Combining creativity with data, we select the right channels and content that fit your brand and target audience.

Our approach includes:

• Marketing plan: defining objectives, channels, and resources in a clear overview
• Strategic communication plan: telling your story in a relevant and credible way
• Content strategy: creating a mix of hero content, hub content, and always-on content
• Owned, earned, and paid media: managing your own channels, leveraging media coverage, and advertising — combined smartly for maximum reach
• Planning and timing: aligning campaigns with the right moments
• Marketing ROI: making goals like return on investment measurable and evaluating them
• User-generated content: activating your audience to create content themselves, strengthening your brand

What does this deliver?

After this trajectory, you will have:

• A concrete marketing plan and communication plan, tailored to your brand
• Insight into owned, earned, and paid media and how they create maximum impact together
• A content calendar and planning that bring structure and peace of mind
• Measurable KPIs that provide clarity on your marketing ROI
• A strong foundation for campaigns and activations that truly make an impact