Vlaemynck
Vlaemynck is an established name in the real estate market and is known as a strong player with a broad portfolio. To further strengthen their brand identity, they turned to Comma for a re-positioning and a visual update. The goal: to help Vlaemynck grow into an even more recognizable and future-oriented brand in the real estate sector.
Challenge
Although Vlaemynck was well anchored in the market, the brand lacked stability and distinctiveness compared to competitors. There was also a need for a more contemporary corporate identity and a clearer digital strategy. In addition, the integration of a new colleague had to be guided in a smooth and credible way.
Our approach
Together with Vlaemynck, we organized workshops on positioning and brand storytelling. Based on these, we gave the brand a clear stylistic framework. The logo design was made stronger and more stable, supported by a powerful baseline: “your smart choice in real estate.” This baseline immediately created distinction and recognizability in the market.
We also guided Vlaemynck with a digital strategy workshop and a social media analysis, giving the team the tools to communicate more effectively online. In addition, we supported the integration of a new colleague through a careful approach that led to a successful merger.
When Vlaemynck wanted to renew its website design, they chose Comma again. This gave them one central partner for their full brand building and development. Moreover, they became co-initiators of Tieltr — a project through which we further supported their innovative strength.
Results
Today, Vlaemynck is stronger than ever in the real estate market. With a stable and recognizable logo, a powerful baseline, and a clear digital strategy, the brand now has a strong positioning that radiates trust. The successful colleague integration and new website development further support their growth. Vlaemynck now distinguishes itself as “your smart choice in real estate” and continues building for the future, also through initiatives like Tieltr.
Our takeaways
This case shows how a clear baseline, a recognizable visual identity, and a consistent digital strategy together create a solid foundation. By carefully guiding colleague integrations, Vlaemynck not only strengthened external brand presence but also internal cohesion. Vlaemynck proves that brand building, digital growth, and human connection go hand in hand.
