Stanwick - a clear brand strategy as the foundation for growth
Stanwick is an established name in consultancy and organizational development. Since 2016, they have partnered with Comma to strengthen their market positioning and build thought leadership. By streamlining their communication in a more professional and consistent way, Stanwick gained a clear profile that today allows them to stand out as a leading partner in their sector.
Challenge
Stanwick had experienced consultants and strong expertise, but lacked a recognizable brand profile in the market. A branding trajectory was needed to provide direction for their positioning and to lay the foundation for consistent communication. The questions were clear:
- a supported brand strategy that sets the course,
- an integrated marketing plan and communication plan, both digital and offline,
- a media strategy to make Stanwick visible in a competitive market.
Our approach
We began by developing a brand model that clarified Stanwick’s identity, values, and ambitions. This model remains the guiding thread for their positioning and growth strategy to this day. From this foundation, we translated the strategic choices into an annual marketing and communication plan, including advertising, social media strategy, print campaigns, and a strong presence in trade media. Google advertising and digital visibility play a key role in this mix.
In addition to external communication, we also focused on employer branding and developed corporate identity materials that consistently support Stanwick’s professional image. The launch of a new Drupal-based website development project provided a modern, user-friendly hub that further emphasizes their expertise.
All actions are monitored via clear analytics dashboards. Together, we analyze the results and make continuous adjustments to ensure that communication never stalls.
Result
Thanks to the brand model and its consistent translation into communication, Stanwick now positions itself stronger than ever as a leading consultancy player. Their approach is integrated, professional, and future-oriented, with a solid balance between digital strategy and offline impact. A strong example is the launch of the Stanwick Academy in 2022, with which the company further expands its thought leadership and knowledge sharing, laying a sustainable foundation for the future.
Our takeaways
The collaboration with Stanwick shows how a clear brand story can form the foundation for sustainable growth. By connecting strategy, communication, and activation, we help translate their expertise into a recognizable and powerful brand.
