Strategy

Market analysis

No strategy without insight. That’s why at Comma, every marketing strategy starts with a thorough analysis of your industry, target audience, trends, and competitors. This allows us to uncover opportunities and define how your brand can stand out.

A well-founded market analysis forms the basis for your go-to-market strategy, growth strategy, online marketing strategy, and even your communication plan.

More about Strategy

Market analysis as a foundation

Making decisions based on gut feeling may be fast, but it often costs growth. With a solid market analysis, you make choices that truly reflect reality.

Where do the biggest growth opportunities lie?
How is the competition moving, and where can you position yourself?
Which trends shape the decisions of your target audience?

This way, your strategy is no gamble, but a well-founded plan.

Our approach

We combine data, research, and creative insights into a sharp picture of your market. Our experts use proven methods and frameworks that guide your strategic decisions.

We analyze, among other things:

Target audience and behavior: who do you want to reach, and what drives them?
Competitors: how do they position themselves, and where is your room for brand differentiation?
Trends: which evolutions are shaping your market?
Value proposition: how does your brand promise align with your customers’ needs?

We then translate these insights into scenarios and a solid foundation for your brand strategy, digital marketing strategy, and branding strategy.

What does this deliver?

After a market analysis, you will have:
A clear overview of your market and competition
Insight into positioning opportunities and unique growth potential
Concrete advice that forms the foundation for your go-to-market strategy, purpose branding, and campaigns
The confidence that decisions are not only creative, but also well-founded

From positioning to growth strategy, from brand model to customer journey: we think along with you. And always one step ahead.

Getting a clear view of your market?

Let's meet

Want to know where your brand can truly make a difference? Our market analysis provides insight, guidance, and direction for the next step in your marketing strategy.

Hélène Verhenne digital project marketeer

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Wouter Mille strategic marketeer

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From strategy to execution

A trajectory doesn’t end with a clear positioning. That’s why we’re happy to guide you further in translating strategy into real impact:

Strategy

Choose a course that delivers. A brand only grows when the direction is clear. That’s why we map your market and target audience with razor-sharp precision. We translate that into a well-founded marketing plan, a strong positioning, and a go-to-market strategy that works.

Strategy

Branding

Make your brand irresistible. Recognizable and attractive, that’s what a strong identity ensures. We create a brand identity and visual style that is flawless in every detail. Beautiful, yes — but also strategically designed to build trust.

Branding

Digital

Make your brand score online. Likes are nice, but we focus on your KPIs. With precise audience targeting, performance marketing, data analysis, and digital dashboards, we build campaigns that turn visitors into customers. You see what works in real time, and we adjust where needed. The result? Visibility that pays off.

Digital

Web

Let your website grow with your brand. A website should be much more than a digital business card. Comma excels at developing high-performing sites that combine UX design UI design, conversion optimization, and search engine optimization. With deep expertise in Drupal and as certified Odoo partners, we build scalable and flexible platforms that grow with your ambitions.