Savic - a consistent brand identity beyond the Belgian border
Savic is a Belgian leader in pet accessories, from litter boxes to cages. With more than 70 years of experience, they are a trusted name for distributors and pet shops worldwide. In co-creation, we renewed their brand positioning and branding so their company values are expressed more strongly, and international partners can more easily carry their brand forward.
Challenge
Savic is an established brand, but their brand story and visual style were in need of renewal. In an international B2B market with strong competition, they wanted to differentiate themselves more clearly and better support their partners in selling their products.
Their challenge:
- a clear brand strategy that highlights their strengths,
- a renewed brand identity that radiates warmth and trust,
- a consistent corporate identity applicable across packaging, website, catalogs, and e-mail.
Our approach
Listening & gathering Input
We began with a positioning exercise. We gathered input not only from employees but also from international partners. This external perspective provided valuable insights into how Savic was perceived and where their differentiation lay.
Workshops & strategic Choices
In co-creation, we identified Savic’s strengths:
- more than 70 years of experience,
- a reliable partner for distributors worldwide,
- local production in Kortrijk, guaranteeing quality and sustainability.
From strategy to branding
With these foundations, we went to work. We developed a renewed visual style that retained the signature blue but complemented it with fresh design elements. The logo design and new style were applied broadly: from packaging to an advanced website design in Drupal, from e-mail templates and Pinterest templates to trade fair materials.
Result
The new branding now radiates warmth and trust — precisely the values that define Savic. The brand gained a recognizable, consistent style that strengthens their position in the international B2B market.
Comma compiled all guidelines into a practical brand book, enabling both the internal team and Savic’s partners to work independently and consistently. A new product catalog, fully in line with the renewed style, will be released soon.
Our takeaway
This case highlights the importance of embedding brand strategy and branding in co-creation with both internal and external stakeholders. A strong brand identity doesn’t just work internally but also helps partners worldwide position the brand credibly and attractively in the market.
