Droprise
Droprise was born from the innovative idea of two experienced entrepreneurs who wanted to use drones to make B2B processes more efficient. At a time when drones were hardly visible in daily life, Drone Enterprise already recognized the opportunity to help companies move forward with technology that would shape the future. Today, Droprise is an established name in drone solutions.
Challenge
How do you bring a story that is far ahead of its time to the market? The challenge was to build a compelling value proposition in an environment where the need did not yet seem present. Drone Enterprise had a name and a logo, but they weren’t enough to enter the market credibly and distinctively.
Our approach
In co-creation, we organized workshops around positioning, customer journey mapping, and corporate storytelling. This allowed us to map out the “blue ocean” for Drone Enterprise and define the right tone of voice and storytelling.
With a small but meaningful twist, we transformed the identity and Droprise was born: a name that conveys innovation, dynamism, and reliability. Alongside branding and a Drupal-based website design, we further developed the digital strategy. Later, when the company chose to adopt a full Odoo ERP software system, we migrated the website to this platform as well.
Powerful campaigns through Google advertising and Meta supported the launch and gave Droprise the necessary visibility.
Results
Today, Droprise stands as a future-proof brand that helps companies optimize their processes with drones. The brand distinguishes itself through clear positioning and a professional digital presence. Thanks to the combination of branding, technology, and marketing campaigns, Droprise is ready to further fulfill its role as a turnkey drone solutions expert.
Our takeaways
This case shows how to successfully bring a forward-thinking idea to market, even when the demand is not yet fully visible. By smartly combining digital strategy, branding, and digital campaigns, Droprise not only gained visibility but also credibility. It proves that a strong brand identity and a consistent digital approach are crucial to making innovative technologies market-ready quickly.
