Benoit Security: stronger brand, stronger unity
Benoit Security is a trusted name in security solutions for businesses and individuals. The family-owned company, with offices in Waregem, Knokke, and Roosdaal, offers a full package of services with one clear mission: to completely unburden its customers. Together, we took the next step in their growth with a renewed positioning, rebranding, and employer branding that reinforced their identity.
Challenge
As a dynamic, fast-growing family business, Benoit Security wanted to sharpen and unify its brand. During workshops with management and through an online survey with the entire team, both strengths and weaknesses were revealed. From this, three major challenges emerged:
- attracting more qualified candidates,
- improving internal communication,
- strengthening unity and cohesion between the different offices.
Their goal: to build a brand that not only conveys trust externally but also connects internally.
Our approach
Positioning and analysis
We began with workshops and internal surveys. These provided insights into Benoit Security’s unique strengths and growth potential. Together, we determined the direction for a new brand strategy aligned with their identity.
Rebranding and visual style
Based on these strategic choices, we optimized the logo design and created a renewed corporate identity. Online, Benoit Security gained a fresh, uniform look with a new website design. Offline, the style was applied consistently across branded materials, vehicles, and signage. The result: a brand that appears consistent, recognizable, and trustworthy.
Employer branding
A brand is only as strong as the people behind it. That’s why we developed campaigns positioning Benoit Security as an attractive employer. With authentic video content and targeted messaging, we attracted new talent while strengthening pride among the existing team.
Framework and Independent rollout
We provided Benoit Security with a clear framework to help them independently roll out their new branding. This ensures the brand remains future-proof and consistent, even in their own communication.
Result
The rebranding brought Benoit Security closer to its true identity and created a clear, unified brand experience. The new style radiates trust and is recognized by both customers and employees. Employer branding campaigns led to a noticeable increase in qualified applicants, while internal communication and collaboration improved.
Today, Benoit Security has a brand that reflects their professionalism, supports their growth, and unites their team.
Our takeaways
This case shows what happens when brand strategy and branding come together: analysis and positioning only create real impact when translated into style, communication, and employer branding. For Benoit Security, we laid a strong foundation that will continue to grow with their ambitions in the years ahead.
