Tool Roadmap

Successful companies are always looking for ways to improve. At Comma, we fully embrace that ambition. With our tools, we support you step by step in elevating your business and establishing a strong market position.

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Where do you stand today? Where do you want to go? What do you want to achieve?

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Business Model Canvas – Osterwalder

With the Business Model Canvas, you map out your business using nine building blocks: revenue model, value proposition, customers, relationships, and partners. This lays the foundation for a clear business plan.

Business Strategy – Treacy & Wiersema

Choose a clear direction with the three strategies of Treacy & Wiersema: operational excellence, product leadership, and customer intimacy. You decide where to place the emphasis, without neglecting the others. This allows your company to stand out sharply.

The Golden Circle – Simon Sinek

Why do some companies perform so much better? Because they start with their “why.” The Golden Circle helps you translate your mission to your audience. People don’t buy what you do—they buy why you do it.

Optimization

Already have a solid foundation but want to refine it further? With the Balanced Scorecard, you translate your strategic goals into concrete, measurable parameters.

Where does your ambition lie? Where can you focus your efforts?

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Meaningful Marketing Framework

Customers expect more than ever. With this framework, you test your purpose and vision. You discover whether your current positioning is accurate and how you can strengthen it for the future.

Positioning

There’s no strong marketing strategy without clear positioning. Together, we analyze all facets of your brand to uncover its essence and distinguish you uniquely in the market.

Communication Style – Jung

Using the brand wheel, based on Jungian archetypes, you define your communication style. By choosing the right archetype, you perfectly align your message with your target audience.

What Can You Further Develop and Market?

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Personas

Who is your ideal customer? By creating personas, we step into the shoes of your target audience. This gives you insight into their needs, interests, and behavior—and how you can respond to them.

Customer Journey

With customer journey mapping, we chart all touchpoints between your brand and your customer. This helps uncover opportunities, friction points, and new growth possibilities.

Product-Market Matrix – Ansoff & BCG

Where should you invest, and what is better to leave aside? Using the Ansoff and BCG matrices, we examine the strengths of your product/market combinations. We also consider your online offerings through SEO and analytics.

How Do You Get Started?

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Communication Plan

A strong communication plan combines owned, bought, and earned media. We create a cross-media approach with a clear schedule, giving you complete oversight.

Social Media Plan

Social media requires a long-term strategy and consistency. With our social media framework—including a clear plan and content calendar—we bring structure so you can focus on your daily business.

Applications that help you

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Owned