Personas
By stepping into the shoes of your ideal customer, we collaboratively define different personas that symbolically represent your target audience. Each persona stands for a group of customers with similar needs, behaviors, and expectations.
A persona is a fictional but recognizable profile that represents your target audience. For example: “Els, 42, self-employed, looking for convenience and speed in digital tools.” Such a profile makes your audience tangible and human.
Personas provide focus and direction. You no longer communicate randomly, but target people you truly want to reach. The result:
- Relevance: Your message resonates with their world and language.
- Efficiency: You avoid wasting time and budget on irrelevant communication.
- Team Alignment: Everyone in your organisation knows who you’re working for and can make decisions more quickly and consistently.
A strong persona process follows several steps. First, you collect data through customer interviews, surveys, or analytics. Then you define profiles with characteristics, goals, and pain points. Finally, you develop 3 to 5 clear personas that cover your target audiences.
From then on, you use them as a reference point: for every new campaign or product development, ask yourself, “What would this persona think?” This ensures the customer always remains central to your decisions.
With well-developed personas, you make your marketing concrete, recognizable, and efficient. We guide you through interactive workshops to quickly create clear profiles that provide real direction.
