The A to Z of marketing trends for 2026

2026 will be the year in which marketing continues to evolve within an increasingly complex landscape. As technology keeps accelerating and consumer expectations continue to evolve, it is crucial for brands to act strategically, credibly, and with a future-oriented mindset. Whether it concerns the thoughtful deployment of AI, strengthening brand trust, or building valuable customer experiences across all touchpoints, the trends for 2026 offer ample opportunities to achieve sustainable growth. In this A-to-Z guide, Comma brings together the key marketing trends for the year ahead, providing clear insight into the developments shaping the future of marketing and helping brands remain relevant and distinctive.