Working with the Balanced Scorecard

Tailored Strategy
Werken met de Balanced Scorecard
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Who is it for?

This training is ideal for:

  • Business owners and management teams
  • Strategic and operational managers
  • Team leaders and department heads
  • Organisations that want to better follow up on strategic objectives

No prior knowledge required. Just the willingness to work strategically and measurably.

Context

Many companies formulate strategic objectives but fail to follow up on them structurally. KPIs often exist separately from the broader strategy, leaving insights fragmented and decisions hard to substantiate.

In this training, participants learn how to use the Balanced Scorecard to translate strategic objectives into clear and measurable KPIs. The work is organised around four perspectives: financial, customer, internal processes, and growth and development.

Approach

  • Analysis of current strategic objectives and follow-up
  • Interactive training with theory, exercises and practical examples
  • Translating KPIs into a usable and trackable framework
  • Working from the context of your own company
  • Training certificate provided; qualifies for the SME portfolio (theme: Business strategy)

What can you expect?

Sharpening strategic objectives

  • Formulating strategic priorities clearly
  • Gaining insight into the Balanced Scorecard methodology
  • Linking objectives to your own organisational context

Structuring KPIs

  • Building KPIs within four perspectives
  • Distinguishing financial and operational indicators
  • Developing a clear scorecard model

Following up on performance

  • Following up on performance systematically
  • Interpreting and discussing KPIs
  • Adjusting based on insights and results

What will you take away?

After the training, participants have:

  1. A clear overview of strategic objectives and their translation into measurable KPIs
  2. Insight into how the Balanced Scorecard can be used as a practical steering instrument
  3. Concrete handles to systematically follow up on performance and adjust in a targeted way

Meet the speaker

Greetje Demuelenaere

Greetje Demuelenaere

oprichter - strategist

Greetje helpt organisaties al ruim twintig jaar om hun merk scherp neer te zetten en er de juiste keuzes rond te maken. Als oprichtster van Comma en Managing Director van het internationale bureaunetwerk Tribe Global ziet ze dagelijks wat merken doet groeien.

Als lesgever brengt Greetje twintig jaar ondernemerschap en merkbouw mee. Ze vertrekt altijd vanuit de kern: waar staat je merk voor, en welke keuzes durf je te maken? Ze werkt met herkenbare voorbeelden uit de praktijk en daagt deelnemers uit om scherp te denken. Je vertrekt met een strategie die je ook echt gebruikt.

Tailored Strategy

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Working with the Balanced Scorecard

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Contact

Do you have questions about this training course? Send us an email.

 

We listen, brainstorm with you, and turn ideas into action. In our 411, you will quickly discover how we can boost you and your brand.

Contact
Call +32 50 81 47 90
info@brandstrategists.be

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Working with the Balanced Scorecard

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