Working with the Balanced Scorecard

Name: Working with the Balanced Scorecard
Price: € 3.500 excl. VAT

Tailored Strategy

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Who is it for?

This training is ideal for:

Business owners and management teams
Strategic and operational managers
Team leaders and department heads
Organisations that want to better follow up on strategic objectives

No prior knowledge required. Just the willingness to work strategically and measurably.

Context

Many companies formulate strategic objectives but fail to follow up on them structurally. KPIs often exist separately from the broader strategy, leaving insights fragmented and decisions hard to substantiate.

In this training, participants learn how to use the Balanced Scorecard to translate strategic objectives into clear and measurable KPIs. The work is organised around four perspectives: financial, customer, internal processes, and growth and development.

Approach

Analysis of current strategic objectives and follow-up
Interactive training with theory, exercises and practical examples
Translating KPIs into a usable and trackable framework
Working from the context of your own company
Training certificate provided; qualifies for the SME portfolio (theme: Business strategy)

What can you expect?

Sharpening strategic objectives

Formulating strategic priorities clearly
Gaining insight into the Balanced Scorecard methodology
Linking objectives to your own organisational context

Structuring KPIs

Building KPIs within four perspectives
Distinguishing financial and operational indicators
Developing a clear scorecard model

Following up on performance

Following up on performance systematically
Interpreting and discussing KPIs
Adjusting based on insights and results

What will you take away?

After the training, participants have:

A clear overview of strategic objectives and their translation into measurable KPIs
Insight into how the Balanced Scorecard can be used as a practical steering instrument
Concrete handles to systematically follow up on performance and adjust in a targeted way

Meet the speaker

Wouter Mille

Strategic marketeer

Wouter Mille is a strategic marketer who helps organisations make sharper choices in brand, audience and market. He brings structure to complex questions and translates insights into clear positioning that gives direction to communication, offering and growth.

As a trainer he focuses on building a strong strategic foundation: from analysis and audience definition to positioning and concrete translation. His approach is down-to-earth and structured, with great attention to applicability. No theory for theory’s sake, but frameworks and ways of thinking that participants can use straight away in their own context.

From his role at Comma, Wouter always safeguards the link between strategy and execution: strong brands, he believes, arise from well-considered choices that are consistently carried through into branding, communication and commercial actions.