Starting a marketing plan

Name: Starting a marketing plan
Price: € 5.900 excl. VAT

Tailored Strategy

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Who is it for?

This training is ideal for:

Business owners and entrepreneurs
Marketing and communication staff
Management teams and strategy officers
Organisations that want to structure their marketing approach

No prior knowledge required. Just the willingness to look at marketing and communication strategically.

Context

Many organisations carry out marketing and communication actions without a clear structure or strategic plan. This leads to fragmented initiatives, unclear priorities and limited follow-up.

In this training, participants learn how to build a structured marketing and communication plan that aligns with business objectives, target audiences and available resources. The focus is on strategic choices around channels, budgets, timing and follow-up.

Approach

Analysis of the current marketing and communication approach and the existing channels
Interactive workshop with exercises and practical examples
Working from the participants’ own business context
Use of templates, models and roadmap exercises
Training certificate provided; qualifies for the SME portfolio (theme: Business strategy)

What can you expect?

Structuring the marketing approach

Analysing the current marketing approach
Determining objectives and target audiences
Structuring budgets and priorities

Composing the media mix

Working with the owned / bought / earned / experienced model
Assessing communication channels
Composing a strategic media mix

Building a roadmap and follow-up

Translating marketing actions into a roadmap
Measuring and evaluating performance
Adjusting marketing efforts

What will you take away?

After the training, participants have:

Insight into how a marketing and communication plan is built strategically
A structured approach to better align objectives, target audiences, budgets and channels
Concrete handles to plan, follow up on and adjust marketing actions via a feasible roadmap

Meet the speaker

Wouter Mille

Strategic marketeer

Wouter Mille is a strategic marketer who helps organisations make sharper choices in brand, audience and market. He brings structure to complex questions and translates insights into clear positioning that gives direction to communication, offering and growth.

As a trainer he focuses on building a strong strategic foundation: from analysis and audience definition to positioning and concrete translation. His approach is down-to-earth and structured, with great attention to applicability. No theory for theory’s sake, but frameworks and ways of thinking that participants can use straight away in their own context.

From his role at Comma, Wouter always safeguards the link between strategy and execution: strong brands, he believes, arise from well-considered choices that are consistently carried through into branding, communication and commercial actions.