Business Model Canvas

Name: Business Model Canvas
Price: € 2.500 excl. VAT

Tailored Strategy

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Who is it for?

This training is ideal for:

Owners and shareholders who want to examine their business model
Boards and CEOs who want to translate strategy into a clear model
COOs and management teams who want to align operational and strategic choices
Marketers and product managers who want to sharpen the value proposition and customer segments
Business unit managers who want to better understand and steer their part of the business model

Particularly valuable for teams that want to share and internally anchor strategic choices.

Context

Every business model contains strategic choices, but are those choices made consciously? And does everyone in the organisation understand which pillars the company is built on? The Business Model Canvas (BMC) is a powerful visual model to map out the entire business model, from value proposition and customer segments to revenue streams and key activities.

In this training, participants work with their own organisation as a starting point. They critically analyse their current business model, draw connections between the nine building blocks and identify where optimisation is possible. The result: a completed Business Model Canvas as a shared strategic reference document.

Approach

Intake beforehand: mapping out organisational context, strategic challenges and expectations
1 tailored training day for a maximum of 6 participants from the same organisation
A mix of theory, practical examples and direct application to your own organisation
All models and templates available digitally as reference material
Training certificate provided; qualifies for the SME portfolio (theme: Business strategy)

What can you expect?

Understanding the business model

The nine building blocks of the BMC: value proposition, customer segments, channels, relationships, revenue, resources, activities, partners and costs
Drawing connections between the building blocks

Analysing critically

Examining your own business model: what works, what is off, what is missing
Critically evaluating whether the offering still matches the market

Steering strategically

A completed BMC as a shared strategic reference document
Concrete handles to further optimise the business model

What will you take away?

After the training, participants have:

A fully completed Business Model Canvas as a clear visual overview of how the organisation creates, delivers and retains value
Concrete handles for optimisation to further strengthen the business model and make well-founded decisions for the short and long term

Download the Comma brand tool: brandstrategists.be/tools

Meet the speaker

Wouter Mille

Strategic marketeer

Wouter Mille is a strategic marketer who helps organisations make sharper choices in brand, audience and market. He brings structure to complex questions and translates insights into clear positioning that gives direction to communication, offering and growth.

As a trainer he focuses on building a strong strategic foundation: from analysis and audience definition to positioning and concrete translation. His approach is down-to-earth and structured, with great attention to applicability. No theory for theory’s sake, but frameworks and ways of thinking that participants can use straight away in their own context.

From his role at Comma, Wouter always safeguards the link between strategy and execution: strong brands, he believes, arise from well-considered choices that are consistently carried through into branding, communication and commercial actions.