How to use SEO as a real marketing tool?

Name: How to use SEO as a real marketing tool?
Price: € 2.500 excl. VAT

Tailored Digital

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Who is it for?

This training is ideal for:

Marketing managers and marketers who want to improve their website performance
Business owners who want to generate more leads or conversions via their website
Communication and content officers who want to respond better to search behaviour
Anyone who wants insight into SEO, user experience and conversion optimisation

No technical prior knowledge required.

Context

Many organisations invest in their website but do not make enough use of the potential of SEO and conversion optimisation. Websites attract visitors but do not always generate the desired interactions, enquiries or sales. Moreover, search behaviour is constantly changing due to AI-driven search results and evolving search intents.

In this training, participants learn how to combine SEO and conversion optimisation in one structured approach. The focus is on search behaviour, content, technical website quality, user experience, measurability and conversion-oriented thinking. Participants learn how to make their website more findable and guide visitors more effectively towards valuable actions.

Approach

Intake beforehand: analysing the current website, SEO approach and conversion objectives
1 interactive training day on SEO, user behaviour and conversion optimisation
A mix of theory, demonstrations, exercises and application to your own website
Practical checklists, templates and examples available digitally
Training certificate provided; qualifies for the SME portfolio (theme: Digitalisation)

What can you expect?

Understanding SEO and search behaviour

How SEO works and why search intent matters
Carrying out keyword research and recognising long-tail keywords
Translating keywords into content and page build

Optimising website and conversion

Understanding on-page, off-page and technical SEO
Improving conversion paths and usability
Optimising website content and structure for both visitors and search engines

Following up and adjusting

Analysing user behaviour with Hotjar and heatmaps
Following up on SEO and conversion performance
Formulating improvement points and adjusting in a targeted way

What will you take away?

After the training, participants have:

Insight into SEO, search behaviour, technical optimisation and conversion-oriented thinking
The ability to critically analyse and improve website structure, content and user experience
Concrete handles to follow up on, evaluate and adjust SEO and conversion performance

Meet the speaker

Tamara Plancke

Performance marketeer

Tamara Plancke is a performance marketer with a strong focus on data and measurable results. She helps organisations get a grip on their marketing data: from setting up clear KPIs to building dashboards that the whole team understands and uses.

As a trainer she combines technical knowledge of tools such as Funnel.io and Google Looker Studio with a pragmatic view of what an organisation really needs. Her approach: less fragmentation, more data awareness — and dashboards that are not only attractive but also support decisions.