Google Analytics 4 basics – setup, tracking and reporting

Tailored Digital

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Who is it for?

This training is ideal for:

Marketing staff and marketers
Business owners and entrepreneurs
Staff who want to understand website or campaign data
Anyone who wants to build basic insight into GA4 and tracking

No technical prior knowledge required.

Context

Google Analytics 4 (GA4) is an important measurement tool within digital marketing. A good understanding of the structure, settings and reporting helps companies to better understand website behaviour and to better track marketing activities.

In this practice-oriented training, participants learn how GA4 is built, how basic settings work and how tracking and reporting can be used within a digital marketing context. The focus is on understanding data, correctly defining measurement points and interpreting basic reports.

Approach

Practice-oriented training with interactive sessions and demonstrations
A combination of theory, examples, exercises and Q&A moments
Application to the participants’ own business context
Digital checklists, templates and examples as reference material
Training certificate provided; qualifies for the SME portfolio (theme: Digitalisation)

What can you expect?

Understanding GA4

Structure of accounts, properties and data streams
Understanding basic settings and configuration
Defining conversions and measurement points

Tracking and events

Working with Google Tag Manager
Basic principles of tags, triggers and events
Measuring interactions and user behaviour

Reporting and KPIs

Interpreting KPIs within digital marketing
Reading and analysing basic reports
Using data for better-founded marketing decisions

What will you take away?

After the training, participants have:

Insight into the structure and operation of Google Analytics 4
Skills to better understand and apply conversions, events and tracking
A better understanding of KPIs, reporting and data-driven marketing

Meet the speaker

Tamara Plancke

Performance marketeer

Tamara Plancke is a performance marketer with a strong focus on data and measurable results. She helps organisations get a grip on their marketing data: from setting up clear KPIs to building dashboards that the whole team understands and uses.

As a trainer she combines technical knowledge of tools such as Funnel.io and Google Looker Studio with a pragmatic view of what an organisation really needs. Her approach: less fragmentation, more data awareness — and dashboards that are not only attractive but also support decisions.