Google Analytics 4 basics – setup, tracking and reporting
Who is it for?
This training is ideal for:
- Marketing staff and marketers
- Business owners and entrepreneurs
- Staff who want to understand website or campaign data
- Anyone who wants to build basic insight into GA4 and tracking
No technical prior knowledge required.
Context
Google Analytics 4 (GA4) is an important measurement tool within digital marketing. A good understanding of the structure, settings and reporting helps companies to better understand website behaviour and to better track marketing activities.
In this practice-oriented training, participants learn how GA4 is built, how basic settings work and how tracking and reporting can be used within a digital marketing context. The focus is on understanding data, correctly defining measurement points and interpreting basic reports.
Approach
- Practice-oriented training with interactive sessions and demonstrations
- A combination of theory, examples, exercises and Q&A moments
- Application to the participants’ own business context
- Digital checklists, templates and examples as reference material
- Training certificate provided; qualifies for the SME portfolio (theme: Digitalisation)
What can you expect?
Understanding GA4
- Structure of accounts, properties and data streams
- Understanding basic settings and configuration
- Defining conversions and measurement points
Tracking and events
- Working with Google Tag Manager
- Basic principles of tags, triggers and events
- Measuring interactions and user behaviour
Reporting and KPIs
- Interpreting KPIs within digital marketing
- Reading and analysing basic reports
- Using data for better-founded marketing decisions
What will you take away?
After the training, participants have:
- Insight into the structure and operation of Google Analytics 4
- Skills to better understand and apply conversions, events and tracking
- A better understanding of KPIs, reporting and data-driven marketing
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