Content strategy and communication channels

Who is it for?

This training is ideal for:

• Marketing and communication staff
• Business owners and entrepreneurs
• Staff responsible for digital communication
• Organisations that want to communicate more consistently

No prior knowledge required.

Context

Many organisations are active on several channels but lack structure in their content approach. Posts are published ad hoc, without a clear strategy, alignment or objectives.

In this training, participants learn how to understand, structure and apply content strategy within their channels. The focus is on audience-oriented communication, using the HHH model and developing a consistent content approach.

Approach

• Preparatory analysis of the current communication channels
• Interactive content workshop with theory and exercises
• Application to your own organisational context
• Templates and models available digitally as reference material
• Training certificate provided; qualifies for the SME portfolio (theme: Digitalisation)

What can you expect?

Understanding communication channels

• The role of digital channels within content strategy
• Recognising strengths and weaknesses of existing content
• Interpreting competitor insights

Structuring content

• Working with the HHH model
• Tailoring messages to audience and channel
• Structuring content topics

Building a content plan

• Recognising peak moments and communication styles
• Topic selection and planning in line with audience and themes

What will you take away?

After the training, participants have:

1. Insight into how content strategy is built within digital channels
2. Skills to better tailor messages to audience and channel
3. Concrete handles to structure content topics and build a content plan