Analysing and optimising social media channels

Who is it for?

This training is ideal for:

• Marketing and communication staff
• Business owners and entrepreneurs
• Staff responsible for social media
• Organisations that want to strengthen their online visibility

No technical prior knowledge required. Just an interest in professional digital communication.

Context

Professional social media channels contribute to recognisability, credibility and consistent communication. Many organisations are active on social media but do not make strategic enough use of their profiles.

In this training, participants learn how to analyse, assess and optimise existing social media profiles in terms of brand identity, target audience and communication approach. The focus is on profile structure, visual recognisability, content and professional positioning.

Approach

• Analysis of existing social media channels and profiles
• Interactive session with examples, exercises, and demonstrations
• Application to the participants’ own social media channels
• Use of checklists and examples as reference material
• Training certificate provided; eligible for the SME Portfolio (theme: Digitalization)

What can you expect?

Analysing social media profiles

• Recognising strengths and improvement points
• Assessing profile structure and brand consistency
• Analysing visual elements

Optimising profiles

• Evaluating profile information and calls-to-action
• Applying best practices for Meta and LinkedIn
• Aligning content and positioning

Strengthening professional presence

• Understanding follower growth and interaction
• Integrating social media into communication
• Strengthening professional visibility

What will you take away?

After the training, participants have:

1. Insight into how professional social media channels are built and assessed strategically
2. Skills to critically analyse and optimise existing social media profiles
3. Concrete handles to better align profile information, visual elements and communication